Open enrollment for the Affordable Healthcare Act (ACA) is right around the corner, and the urgency of health insurance agencies to find quality ACA leads for sale is growing. To maximize the lead generation process, it’s important for agencies to find value in the leads they’re looking to purchase. One of the best ways to increase a lead’s value is by ensuring it is only sold to one agency in real time. This exclusivity and timeliness allow the agency to capitalize on the customer’s active intent to purchase ACA insurance.Exclusive health insurance leads lessen the agency’s competition to help increase the chances of conversion.
HealthPlusLife is your partner in generating quality ACA leads from high-intent consumers who are ready to purchase health insurance policies. Our health insurance lead generation ensures agencies only interact with consumers actively looking for ACA to provide the best health insurance leads that align with the agency’s goals.
Adding value to an Affordable Healthcare Act lead begins by ensuring it meets industry standards like the Telephone Consumer Protection Act so it can be converted into a sale. Partnering with a lead generation company like HealthPlusLife that sells exclusive ACA insurance leads can help agencies access qualified leads based on pre-determined criteria. The leads are TCPA-compliant and are prescreened for demographics like age, income, and location to ensure the agency is only connected with the targeted consumer they’re interested in.
Another modern and proven lead generation method involvesdigital marketing services for insurance agencies. Digital marketing can enhance an agency’s online presence to attract leads from people who are searching for policies online. It starts with optimizing the website for ACA-related search terms and providing clear information about the agency’s plans and services. Agencies can also launch targeted ads on search engines like Google, social media platforms, and insurance-focused websites to reach consumers seeking ACA coverage. The key to finding qualified ACA leads is to use a combination of digital marketing strategies and purchasing leads involving consumers actively searching for ACA plans. Having consistent and varied lead-generation efforts can help agencies build consistent access to qualified leads.
What Does ACA Stand For?
ACA is short for the Affordable Care Act, also known as Obamacare. The healthcare reform law was signed into law in 2010 by President Barack Obama. The main idea behind the law was to help more Americans access affordable health insurance. This helped open the health insurance marketplace to millions of consumers, increasing the pool of potential customers for health insurance agencies and brokers. The ACA was also instrumental in establishing healthcare marketplaces, also known as exchanges. This is where consumers and small businesses go to shop for health insurance plans and compare prices, benefits, and quality.
How Much Do ACA Health Insurance Leads Cost?
The cost of an ACA health insurance lead will depend on the quality of the lead, which is determined by various factors. High-quality leads with demographic information from high-intent consumers will cost more than basic leads with little information on the consumer. Purchasing leads in bulk from a lead provider can come at a lower per-lead cost, but the value of each lead may decrease. Leads from online marketplaces and lead generation companies will typically cost more than leads from organic web traffic or referrals. Leads targeted to specific states or high-demand areas tend to cost more than broad national leads. Lead costs will also increase during ACA open enrollment periods when consumer demand is at its peak.
ACA health insurance leads typically cost about $20 to $100 per lead, with most around $30 to $60. However, leads with the most detailed qualifying information and strong buying signals can cost more. Agencies should carefully evaluate lead providers and focus on the highest-quality ACA leads that match their target audience. Tracking lead-to-sale conversion rates is also important to ensure a positive return on lead-generation investments.
How Do I Get More ACA Clients?
Health insurance agencies can’t rely on just one lead generation method when looking to attract new clients. The best lead generation strategies for ACA include:
Optimize the Website for ACA Shoppers
Ensure the website is mobile-friendly and optimized for ACA-related search terms.
Provide clear information about the agency’s ACA plans and the enrollment process.
Include helpful resources like plan comparisons, coverage guides, and eligibility checklists.
Leverage Social Media and Digital Advertising
Run targeted Facebook, Instagram, and Google Ads campaigns to reach ACA prospects.
Share educational content about the ACA and plan options on social platforms.
Engage with users who express interest in ACA coverage.
Implement a Sales Process
Reach out to past ACA clients before each open enrollment period.
Send email newsletters with ACA updates and plan comparison information.
Follow up with leads promptly and provide excellent customer service.
For agencies needing help implementing these strategies,HealthPlusLife has the industry experience to help agencies reach more qualified consumers and convert more leads into ACA clients.
Work With HealthPlusLife to Find ACA Leads for Sale
Let HealthPlusLife be your trusted source when trying to find ACA leads for sale. We only sell leads involving potential customers interested in the Affordable Care Act by sending real-time leads to agencies looking to connect with these specific consumers.ACA leads for open enrollment are approaching fast, and the time to capitalize on the urgency of the marketplace is now. HealthPlusLife works with health insurance agencies to develop a steady line of qualified leads through inbound and digital marketing channels. To discover more about how we can work together to grow your sales funnel, please reach out to HealthPlusLife at 888-828-5064, TTY 711, today.
Johanna Karlsson Johanna Karlsson is a veteran health and life insurance professional licensed in 50 states. She relocated from the countryside in the south of Sweden and has not looked back. After coming to the United States to attend university, she gained her degree in Public Relations. She brought her public relations skills to a local international health insurance where she discovered a new passion in insurance. After years with that company, Johanna now joins HealthPlusLife to help build a team of licensed insurance agents ready to meet your insurance needs.
