Benefits of Buying Health Care Leads for Open Enrollment
September 26, 2024 | Johanna Karlsson
The health insurance marketplace will soon experience an influx of consumers looking to purchase policies during the open enrollment period. Health insurance agencies need proven lead-generation sources to capitalize on this high-demand period. Buying quality health care leads during open enrollment has proven to effectively reach high-intent consumers actively looking for health insurance.
Instead of spending time cold-calling or waiting for direct mailers to respond, buying health care open enrollment leads can save time and resources as the inbound calls are directed straight to the agency’s sales center. These purchased leads can be screened to ensure they meet the agency’s targeted audience, including age, income level, and location, which helps increase the likelihood of conversion since the caller has already expressed interest in health insurance. While buying health care leads has an upfront cost, it’s often more cost-effective since they have higher conversion rates, producing a lower cost per acquisition.
There are several ways to find leads in the health insurance industry, but purchasing quality health care leads from reputable providers is often the best and most efficient method. Many lead providers provide pre-screened information about each lead, which can help the agency tailor the sales approach and improve conversion rates. During open enrollment, agencies will be extremely busy, but purchasing exclusive health insurance leads provides a steady stream of potential clients during this critical period when consumers have a deadline to make a purchasing decision.
Working with lead generation companies during open enrollment offers a competitive edge because agencies can buy exclusive leads sold only to them. By not having to compete over the same potential client, agencies can provide a valuable first impression to secure the new client. The open enrollment period will obviously produce lots of opportunities for health insurance agencies. However, it’s important that they capitalize on the increased demand by scaling the sales operations, which is ideal for lead buying. Regardless of the sales operations, lead buying allows agencies to adjust the number of leads purchased to match sales goals and capacity.
Where Can I Buy Health Insurance Leads?
Working with a lead provider is a great step in finding quality health insurance leads. However, it’s important to find a professional company to work with to ensure the leads are high-quality, meet the agency’s criteria, and adhere to industry standards like the Telephone Consumer Protection Act (TCPA). When choosing a lead provider, make sure to consider the quality of the lead, meaning it features a high-intent consumer who meets the agency’s target audience. Agencies also need to consider the pricing, with higher quality leads costing more but resulting in better conversion rates for a lower cost per acquisition price.
How Do You Generate Leads in Healthcare?
Lead generation for insurance agencies is vitally important. While buying leads is an effective strategy, agencies need more than one strategy to ensure they can access consistent lead flow. Digital marketing is an emerging and reliable way of generating leads in healthcare. It starts by optimizing the agency’s website for search engines like Google. An agency with an optimized website for relevant keywords like ACA insurance policies can help attract new clients online. Creating informative content that addresses consumer concerns in the health insurance sector and sharing the information on social media platforms like LinkedIn and Facebook can help increase customer engagement and generate new leads.
How Much are Health Insurance Leads?
When looking at the cost of health insurance leads, it important to consider not only the price but also why is one lead costs more than another. Important factors to consider include:
Lead quality: Exclusive leads with high-intent consumers typically cost more than shared leads or leads generated from cold calls, email lists, or direct mailers.
Geographic location: Leads in states with higher populations and higher average premiums may be more expensive.
Lead type: Real-time leads feature consumers actively looking for insurance, which drives up costs compared to older leads.
Volume: Many providers offer discounts for buying bulk leads, but the quality may suffer, and chances of conversion may decrease.
In general, agencies typically pay about $20 to $80 per health insurance lead for high-quality, exclusive health insurance leads. However, prices can be lower or higher depending on the specific circumstances. When considering the price, the cost-per-acquisition is the most important factor. A more expensive lead that converts at a higher rate will generally be more valuable than a cheaper lead with a lower conversion rate.
Buy Health Care Leads From HealthPlusLife Today
Open enrollment is an extremely lucrative but busy time for health insurance agencies. One way to handle all the potential clients is by letting HealthPlusLife handle the digital marketing and lead generation process during open enrollment. We can help our clients find the highest quality leads by offering premium health care leads from high-intent consumers. We give our partners access to pre-screened customers to ensure they’re not wasting time and resources during this critical time. While buying quality leads is a great strategy, we recommend combining it with digital marketing to get the best investment returns. HealthPlusLife can launch and maintain your health insurance agency’s digital marketing and lead-generation campaigns. We carefully track the results to ensure our clients receive the best investment returns possible. For more details on how we can work together to grow your health insurance agency for open enrollment, please call HealthPlusLife at 888-828-5064, TTY 711, today.
External Source
Healthcare.gov — A Quick Guide to the Health Insurance Marketplace
Johanna Karlsson Johanna Karlsson is a veteran health and life insurance professional licensed in 50 states. She relocated from the countryside in the south of Sweden and has not looked back. After coming to the United States to attend university, she gained her degree in Public Relations. She brought her public relations skills to a local international health insurance where she discovered a new passion in insurance. After years with that company, Johanna now joins HealthPlusLife to help build a team of licensed insurance agents ready to meet your insurance needs.
