Compare Individual, Family & ACA Health Insurance Plans with a Licensed Wisconsin Agent.
Welcome, Wisconsin neighbors, to HealthPlusLife. We make it easier to compare private and ACA Marketplace health plans available across the Badger State so you can choose coverage that fits your life. Our licensed advisors offer clear guidance from Milwaukee and Madison to the Northwoods.
TTY 711 · Mon–Fri 9am – 5:30pm EST
We make health insurance simple, transparent, and stress-free.
Our team of licensed professionals brings years of expertise to help you find the ideal coverage.
We compare plans side-by-side so you can make an informed decision with confidence.
Navigate the Marketplace with ease — we help you maximize subsidies and benefits.
Get enrolled quickly with step-by-step guidance from start to finish.
Choose the plan that fits your life — our agents will guide you every step of the way.
Subsidy-eligible coverage with essential health benefits included.
Getting covered is simple — just three easy steps.
Reach out by phone or fill out our form. A licensed agent will connect with you at your convenience.
We review your needs and compare coverage options side-by-side so you can make the best decision.
Once you've found your perfect plan, we handle the enrollment process from start to finish.
Fill out the form and a licensed agent will call you back — no obligations, no pressure. We’re here to help you find the right plan.
Real stories from Wisconsin residents we’ve helped find the right coverage.
“HealthPlusLife made finding a health plan so easy. My agent walked me through every option and I saved over $200/month!”
Maria G.
Appleton, WI
“I was overwhelmed by the Marketplace options. Their team helped me find a plan that covered my whole family perfectly.”
James T.
Green Bay, WI
“Professional, fast, and genuinely helpful. I felt confident in my choice from day one. Highly recommend!”
Sandra L.
Kenosha, WI
Don’t see your city? We serve all of Wisconsin. Call (888) 828-5064 to speak with a licensed agent.
In Wisconsin, private health insurance is a strong option for individuals and families who are self-employed, between jobs, or not offered benefits at work. Premiums and deductibles can vary by county and by the size of local provider networks, which differ between urban hubs like Milwaukee or Madison and more rural regions along the Northwoods and Driftless Area. For a deeper look at coverage considerations for your household, see our Individual And Family guide.
Wisconsin uses Healthcare.gov for ACA enrollment, and the state covers many of its lowest-income adults through BadgerCare Plus. That structure means many residents above the lowest income levels may qualify for Marketplace financial help based on age, household size, and the cost of the benchmark plan in their county. If your income is higher, you may still be eligible depending on local plan prices; confirm your eligibility and estimates at Healthcare.gov or review scenarios in our Health Insurance For High Income Earners resource.
Common Wisconsin plan types include HMOs, PPOs, EPOs, and POS plans. HMOs and EPOs often trade lower costs for tighter networks and require you to stay in network, while PPOs and POS plans provide more out-of-network flexibility and, for POS or HMO options, may involve referrals to see specialists. Network fit matters because access can look different between Milwaukee County, Dane County, and smaller northern counties. Statewide capacity is supported by about 15,400 physicians and roughly 70,600 registered nurses, but local availability still varies by county and health system.
HealthPlusLife helps Wisconsinites compare metal tiers, networks, and total yearly costs, then enroll with confidence. From Green Bay to La Crosse and Kenosha to Superior, our team can walk you through details, verify plan specifics at Healthcare.gov, and help you Buy Private Health Insurance Online or by phone with personal support.
Get answers to the most common questions about health insurance in Wisconsin.
Wisconsin uses the federally run Marketplace at Healthcare.gov for ACA plan shopping and enrollment. You can browse options on your own or work with HealthPlusLife to review benefits and verify details on Healthcare.gov before you enroll.
Because Wisconsin covers many of its lowest-income adults through BadgerCare Plus, Marketplace financial help generally applies to residents with incomes above that level, based on age, household size, and the cost of a benchmark Silver plan in your county. Check your eligibility and final amounts at Healthcare.gov, and our team can help you interpret the results.
HMOs and EPOs in Wisconsin usually come with lower premiums but tighter networks, while PPOs and POS plans offer more flexibility and, in some cases, require referrals. Your best fit may differ between urban areas like Milwaukee or Madison and rural counties where broader networks can matter more.
Open Enrollment happens once each year, while Special Enrollment Periods are available after qualifying life events like losing other coverage, moving within Wisconsin, or having a baby. You can confirm your window and required documentation at Healthcare.gov.
Yes. We help people statewide, from larger cities like Green Bay and Madison to smaller communities in the Driftless Area and the Northwoods. Our licensed advisors can compare plans and assist with enrollment online or by phone.
Speak directly with a licensed agent today. We’ll help you find the
perfect coverage for you and your family.
TTY 711
Mon–Fri 9am – 5:30pm EST