Buy the Best Health Insurance Leads for Your Agency
September 6, 2024 | Johanna Karlsson
As more consumers flood the health insurance market, the competition to capture these new customers is intensifying. However, not all leads are created equal, making the ability to acquire high-quality health insurance leads crucial for a health agency’s success. Regardless of the size and experience of the agency, it’s vital to understand the best methods for finding and purchasing the best health insurance leads, which have better chances for conversion. To help identify reliable sources for buying health insurance leads, we’ll cover the latest lead generation methods and costs involved for agencies.
Like the health insurance market itself, there is no shortage of ways health insurance agencies and agents get health insurance leads. While there are many choices and strategies, one of the more effective strategies involves working with a professional lead generation company that generates and sells the leads directly to the agency. Purchasing leads from a lead generation business offers a valuable return since that company is versed in reliable marketing techniques that attract potential clients, which are then sold to insurance agencies. This sales process helps the agencies better focus their resources on the dedicated customer service needed to close the lead.
Digital marketing is another advertising method agencies use to find quality leads for health insurance. While they can generate their own leads through digital marketing efforts, they can also work with digital marketing agencies. Many digital marketing agencies have the expertise to help an agency with digital marketing through:
Finding health insurance leads is relatively easy, but the lead quality produces challenges. These high-quality and exclusive health insurance leads from interested consumers are in high demand, which creates more competition from other agencies trying to land the same potential client.
The health insurance industry also has no shortage of laws and regulations agencies must follow regarding marketing and advertising to consumers. The industry has dealt with many regulatory changes since the passing of the Affordable Care Act (ACA). These constant changes impact lead generation strategies and the types of products available to offer, increasing the challenges of lead generation for health insurance.
Due to the high demand, purchasing high-quality leads can be expensive, even for larger agencies with vast budgets. These third-party leads must be purchased from professional businesses that follow industry standards like TCPA compliance to ensure they can be converted. Consumers and businesses looking to purchase health insurance must often wait for specific periods, like open enrollment, to make the policy decision, increasing the need to interact with the potential client at the right time.
While there are many challenges throughout the sales process, generating the best health insurance leads can be a successful endeavor with proper planning and adjustments to modern and effective strategies.
Where Do Health Insurance Agents Get Leads?
When it comes to finding lead sources for health insurance agencies and agents, there are many channels to choose from. Some of the more popular and proven options include:
Lead Generation Companies: These businesses have access to a large pool of potential clients through various marketing efforts, including inbound calls, which are sold to agencies.
Digital Marketing Agencies: These businesses use digital marketing techniques to find potential clients and sell the leads to agents.
Social Media Platforms: Agents can generate leads by using targeted advertising on platforms like Facebook, LinkedIn, and Instagram.
Google Ads: Pay-per-click advertising (PPC) on search engines like Google can help agents reach people who are actively searching for health insurance policies. When the online user clicks on the ad, they are directed to the agency’s website or landing page.
When deciding on the methods to find high-quality health insurance leads, it’s best to make sure they can include your target demographics, such as age, location, income, the campaign budget, and the specific types of health insurance services. Using a variety of lead generation sources can help narrow down the best strategies for the agency.
The amount an agency invests in the best health insurance leads will vary depending on the needs of the business. The overall costs will depend on a variety of factors. Higher-quality leads offering exclusive access to the lead typically cost more than lower-quality leads since they come from high-intent consumers looking to purchase policies. The cost can also vary based on whether the lead is for individual health insurance, group health insurance, Medicare, or other specific health insurance services.
The source of the lead also impacts the cost. Leads generated through your own marketing efforts may have a lower per-lead cost but require more upfront investment and ongoing effort. The location of the lead can change the costs, with leads in more competitive or higher-income areas often costing more since the potential return is higher. Buying leads during high peak times like open enrollment will also increase the price.
While cost is an important factor, the quality of the leads and their likelihood to convert into sales should not be overlooked.
Find a Partner to Buy the Best Health Insurance Leads
When considering where to buy the best health insurance leads for your agency, make sure to weigh the quality of the lead source. It’s important to partner with a proven and professional company capable of producing high-quality leads that meet industry standards. To develop a lead generation strategy best suited for your health insurance agency, HealthPlusLife has the expertise and resources to help implement an efficient sales process. Please contact HealthPlusLife at 888-828-5064, TTY 711, to enhance your lead generation for health insurance agencies today.
Johanna Karlsson Johanna Karlsson is a veteran health and life insurance professional licensed in 50 states. She relocated from the countryside in the south of Sweden and has not looked back. After coming to the United States to attend university, she gained her degree in Public Relations. She brought her public relations skills to a local international health insurance where she discovered a new passion in insurance. After years with that company, Johanna now joins HealthPlusLife to help build a team of licensed insurance agents ready to meet your insurance needs.
