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Medicare insurance is one of the most prevalent lead-generation health insurance industries, with nearly 68 million people enrolled. While the millions of consumers offer plenty of opportunities for health insurance agencies to capitalize on the growing market, the competition for Medicare leads is extremely high. Yet, buying Medicare leads for agents from a proven and reliable lead generation partner can help lessen agencies’ burden when competing for leads in this industry. Access to exclusive and high-quality health insurance leads can help agencies find the type of leads that are likely to be converted into a valuable sale.

How Do You Get Medicare Leads?

There are many lead generation methods to find Medicare leads for agents, but some ways are more effective than others. One of the keys is finding quality leads with high-intent customers actively showing interest in Medicare enrollment. Buying inbound calls involving Medicare consumers has proven to be a great source for finding quality leads. These inbound calls come from consumers who have expressed an interest in Medicare enrollment, making the sale easier. Since Medicare eligibility comes with age requirements, these inbound calls only involve qualified customers, ensuring the agency doesn’t waste resources interacting with leads who are not interested in their Medicare plan services.

While Medicare pay-per-call lead buyers can find quality consumers from professional lead-generation sources, online marketing is another reliable method. Online marketing plays a crucial role, with content creation, search engine optimization, and targeted advertising vital to digital lead generation for Medicare leads for agents. Having a well-designed website that informs visitors of their Medicare options can also help gain the attention of potential clients and increase sales revenue.

Medicare agencies may not think social media can help with lead generation, but the fact is many Baby Boomers eligible for Medicare frequent social media platforms like Facebook and YouTube. Social media platforms allow Medicare insurance agencies a great chance to share valuable Medicare information and engage with potential leads. They can also use the platforms to offer free Medicare consultations or reviews to initiate contact with prospects and demonstrate industry expertise to build brand awareness.

How Much Do Medicare Leads Cost?

When it comes to the cost of Medicare leads for agents, the factors that will alter how much an agency pays will be based on several factors:

1. Lead quality: Higher quality and exclusive leads with high-intent consumers typically cost more than shared or unverified leads.
2. Lead type: Real-time leads (people actively seeking information) are usually pricier than aged leads.
3. Source: Leads generated through different methods (online forms, pay-per-call, digital) have varying costs.
4. Geographic location: Costs can differ based on the target area’s competitiveness and population demographics.
5. Volume: Buying in bulk may reduce per-lead costs.
6. Time of year: Prices often increase during peak times, like during the annual enrollment period.

A basic shared lead might cost $10 to $15, while an exclusive, real-time lead could cost $60-$80 or more. Typical price ranges:

• Low-end: $5-$20 per lead.
• Mid-range: $20-$50 per lead.
• High-end: $50-$100+ per lead.

It’s essential to consider the return on investment rather than the upfront cost. Spending more on a better-quality lead, which has a higher chance of conversion, will be more beneficial than a stale lead generated from cold calling or competing with other agencies for the same consumer.

How to Generate Medicare Supplement Leads?

Medicare insurance can help seniors pay for a range of medical costs, but it doesn’t cover everything. Medicare recipients often purchase Medicare Supplement Insurance to help pay for some of the expenses that the original Medicare doesn’t include. These consumers will seek the supplement plans just like they did for original Medicare, so it’s also important to plan a lead generation strategy for this type.

One of the best ways to generate Medicare Supplement leads entails buying high-quality leads from reputable insurance lead providers specializing in Medicare Supplement plans. These companies sell leads with high-intent consumers needing supplemental insurance. Just like how agencies want to deal with potential customers interested in their services, these leads provide agencies with consumers generally interested in this type of insurance to help increase the chance of a conversion.

Using a well-designed website to share content via blogs and videos can attract potential customers seeking more information about Medicare Supplements. The website should also be optimized for Medicare Supplement-related keywords to improve visibility in search results. Other online tactics can include paying for Google Ads or Facebook to reach people in the proper age group or those interested in Medicare insurance.

Do Medicare Brokers Charge a Fee for Medicare?

Medicare brokers generally do not charge their clients a fee directly for Medicare-related services. Instead, they are usually paid commissions by the insurance agencies whose plans they sell. These commissions are already built into the plan premiums, so these agencies working with the broker don’t pay extra for using their services.

Most brokers offer free consultations and plan comparisons as part of their service. Brokers typically provide ongoing client support at no additional charge, including help with claims or plan changes during annual enrollment periods. Remember, properly licensed brokers are responsible for acting in the best interest of their clients, not just selling plans.

Find a Partner to Generate Medicare Leads for Agents

Many Medicare health insurance agencies don’t have the resources and expertise to launch comprehensive lead-generation campaigns properly. Working with a professional Medicare lead provider offering quality leads and digital marketing services can help these agencies find leads without a significant investment. To purchase exclusive and high-quality Medicare leads for agents, HealthPlusLife has the lead generation experience and digital marketing services ideally suited for Medicare insurance agencies. Our personalized lead-generation campaigns are designed to produce only the best Medicare leads for our clients. To work with an insurance lead generation business with expertise in the Medicare insurance industry, HealthPlusLife sells quality Medicare leads and provides digital marketing services. Please contact HealthPlusLife at 888-828-5064, TTY 711, to enhance your lead generation and digital marketing efforts.

External Sources

• Centers for Medicare & Medicaid Services Data — Medicare Monthly Enrollment
• Sprout Social — How to Engage Every Age Group on Social
• National Council On Aging — What Is a Medicare Broker and Why Should You Consider Talking to One?